Senior Director / Vice President of Marketing

Location: [WFO 5 days. Bangalore or Hyderabad. 40% travel]

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Benefits

Job Description 

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together.  Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. 

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"​ brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee. 

The Role

Innovapptive is seeking an experienced and dynamic Senior Director / Vice President of Marketing to own a few areas of marketing and sales development. Reporting directly to the CMO, you will be responsible for helping developing and executing the overall marketing strategy, overseeing Product Marketing, Content Marketing, Design, and our Sales Development Representative (SDR) team. Your focus will be on driving brand awareness, generating and qualifying leads, supporting customer expansion, and positioning Innovapptive as a leader in the space, primarily within the US market. You will lead and grow a high-performing team, manage the marketing and SDR budgets, and work closely with Sales, Product, and Customer Success leadership to ensure alignment and drive predictable revenue growth.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• Marketing Strategy & Leadership: Define and lead the overall marketing strategy for Innovapptive, aligned with company goals and revenue targets, with a strong focus on the US market.
• Team Leadership & Management: Build, mentor, and lead a high-performing team encompassing Product Marketing, Content Marketing, Design, and the Sales Development Representative (SDR) function. Foster a culture of collaboration, innovation, and accountability across these disciplines.
• Demand Generation & SDR Management: Develop and execute multi-channel demand generation strategies and campaigns. Directly manage or oversee the SDR team, ensuring alignment with marketing campaigns, optimizing outreach processes, and driving the generation of qualified pipeline for the sales team.
• Product Marketing Oversight: Provide strategic direction for Product Marketing, ensuring clear product narratives, effective go-to-market strategies for new launches, compelling messaging, and support for product adoption and expansion goals.
• Content Strategy & Execution: Oversee the Content Marketing strategy, ensuring the creation of high-quality, engaging content across various formats that educates the market, supports the buyer journey, and aligns with product messaging and demand generation goals.
• Design & Brand Consistency: Lead the Design function, ensuring all visual assets, website design, collateral, and marketing materials are on-brand, visually compelling, and effectively communicate our value proposition. Maintain brand consistency across all internal and external communications.
• Brand & Positioning: Refine and strengthen Innovapptive's brand identity, messaging, and positioning in the market. Ensure consistent brand representation across all touchpoints managed by the team.
• Customer Marketing & Advocacy: Develop strategies to engage existing customers, drive adoption, support upsell/cross-sell efforts, and cultivate customer advocates and a thriving community.
• Budget Management: Own and manage the marketing and SDR budgets effectively, allocating resources to maximize ROI and achieve strategic objectives.
• Performance Measurement & Reporting: Define key marketing and SDR KPIs, establish reporting mechanisms, and regularly analyze performance data to measure the effectiveness of initiatives and inform future strategies. Report on results to the executive team.
• Market & Competitive Analysis: Stay abreast of market trends, customer needs, and competitive activities to inform marketing strategy and positioning.
• Cross-Functional Collaboration: Foster strong relationships and collaboration with Sales Leadership (beyond just SDRs), Product, Customer Success, and other departments to ensure a unified go-to-market approach and seamless handoffs between marketing, SDRs, and sales.

What You Bring to the Team:

• 15+ years of progressive marketing leadership experience in B2B SaaS, with a significant portion in a Director-level role.
• Proven track record of developing and executing successful marketing strategies that drove measurable revenue growth in a high-growth environment.
• Demonstrated experience managing or overseeing multiple marketing functions, including Product Marketing, Content Marketing, and Design.
• Experience managing or working closely with a Sales Development Representative (SDR) team, understanding lead qualification, outreach strategies, and sales handoff processes.
• Deep understanding of demand generation best practices, integrated campaign execution, and marketing technology stacks (CRM, MAP, etc.).
• Strong analytical skills with the ability to define KPIs, analyze data, and make data-driven decisions.
• Excellent strategic thinking, planning, and execution skills.
• Exceptional written and verbal communication and presentation skills.
• Experience managing departmental budgets and demonstrating ROI.
• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

What We Offer:

• A positive, open, and highly innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.